Author: Oliver Marks

  Summary: We’re leaving the era of standalone social networks and moving to a far more interconnected world. The digital enterprise approach combines vestigial point solutions and legacy applications into cohesive next generation systems of engagement. Social technologies are like the wiring in a device – your toaster, car or head phones won’t work without this… Continue reading The end of ‘social’: Is the digital enterprise leaving you behind?

I’m trying to understand why, over the years, there is constant repetitive ‘discovery’ of the same collaboration techniques and opportunities over and over again, which then all too often fail to stick in organizations. What follows are then generations of ‘what went wrong’ discussions. The 1993 American comedy film “Groundhog Day” about a TV weatherman covering the annual Groundhog Day event… Continue reading Mastering Change

January 2013: The future direction of technology needs rests more and more with clients and their ad agencies of record. A showdown is looming between the giant hi tech and and advertising industries… ‘The next big thing is already here’ Samsung spot by 72 and sunny The tectonic shifts in the way companies do business… Continue reading Clash of the titans

January 2013: Rimini Street’s 3rd-Party Software Maintenance & Support model could be the catalyst that completely changes the face of future enterprise software In essence the internal world in large enterprises is split between accountants and their colleagues with process oriented tasks, and the ‘line of business’ folks who are tasked with making something new… Continue reading Maintenance is the battleground, innovation the prize

December 2012: Mary Meeker’s slide vividly depicts the relentless march of mobile OS into the heart of desktop QWERTY keyboard land     I downloaded the latest Mary Meeker slide deck earlier today, and the image above – a composite of information from Asymco, public filings, Morgan Stanley Research and Gartner – jumped out at… Continue reading Mobile is eating the world

The battlefront between software vendors for automating your ‘front office‘ which are the parts of business that come into contact with clients, and in an ideal selling world engage in long term relationship conversations with them. In the current era there is an appetite to explore all areas that could attract and drive these customer… Continue reading The battle to transform your ‘front office’ heats up…put your goals & strategy first!

    Sensible voices are starting to be heard again above the noise as the new social enterprise realities mature Cross posted on my ‘ZDNet Collaboration 2.0‘, whose profit center is display advertising… There’s a sense of deja vu about some current funded digital entrepreneur and public technology company business models. I started writing this… Continue reading Over the social hype hump and back to practicality